Friday, February 4, 2011

New logo for Fleur:ology

You all know how much I love weddings and everything about them, right?  I started designing invitations after my own wedding was over because I had total post-wedding blues.  Was I allowed to continue adding wedding blogs to my Google Reader?  Would it be crazy to attend bridal shows as a married lady?  Did I really have to cancel my subscription to Martha Stewart Weddings?!?  Luckily, just a couple months after my wedding, a friend of a friend contacted me and asked to design her invites, and ever since I've had plenty of reasons to stay involved in the wedding scene.

I absolutely adore brides and grooms and invitations and wedding stationery.  But something else I love?  Wedding vendors, and working on projects for them.  I have had the privilege of seeing some amazing people hard at work over the years.  At my wedding, at friends' weddings and other events.  Photographers, DJs, jewelers, florists...  You name the type of vendor, I probably have a favorite.  {Side note: I just added some links to my website to share this love!}  So you can imagine how excited I was for the Art of Weddings event last month, not only to meet brides and potential clients, but to chat with other wedding experts.  I love just meeting these folks and talking about the business, but it's even more fun when there's a project involved.  I made some great connections and will have some cool projects to share with you as they come about!

The first is a new logo for Fleur:ology.  Liz Rusnac, owner, came by my booth at the show and introduced herself.  Right away, I liked her.  She is passionate about what she does, extremely friendly, and talented.  Very, very talented.  


Photos by Liz Rusnac

She asked if I designed logos– YES please!  I was so excited to meet her for coffee and talk about rebranding her business {and our kids, and being a small business owner, and our husbands, and families, and high school, and... you get the idea– we have a lot in common!}  She had so many great ideas and we quickly settled on a clean, modern logo with a fun flower graphic {that Liz selected herself}:




I also designed some business cards that I'll share when they get back from the printer.  There are 4 different backs– a "collect all four" type o' thing!– with photographs of some of her amazing floral designs.  Love it!  So, be sure to stop by Fleur:ology's website and fan her on Facebook.  This is one woman to watch!!  Liz, it's been a pleasure :)

No comments:

Post a Comment